Want to know how to build your profits by 400 %

Have you ever wondered where the majority of your business profit comes from ?

If you look at it, you'll find most of your income (and subsequent profit) can be traced back to a small percentage of your clients. 

 This phenomenon is called the 80-20 rule (also known as the Pareto principle after the man who first described it.) One way this rule can be applied to your practice is the fact that 80% of the revenue
you generate in a year, comes from 20% of the clients.
 
If you've never sat down and figured it for your own business, you may be in for a surprise. 

When I taught this principle to a client of mine a little over a year ago, I asked him to put it to the test.We got together with his staff, and made a list of their best clients. We defined "best client" by the number of referrals they brought in, paying on time, how good of a client they were -- were they 
friendly, did they make regular return purchases, etc.

At that time, we came up with a list of about 20 names, a VIP list, if you will. We then went into their accounting software and  wrote down the amount of money each one had spent in the business, over the last 12 months.

What my client discovered truly amazed him! 

If you figured out what those 20 patients spent, plus what their referrals had spent in the last year, it was almost exactly 80% of his total collections for that year.

The first thing he thought was "How can I get more of these types of these clients into my business?"

You see, it's vital to find out who your best clients are and where they come from...so you can get more of them!

Turns out a majority of these clients came from a couple of very specific newspaper ads I had written. A couple of these clients had been referrals themselves, but we traced that referral line back,
I found the original patient came from a newspaper ad too.
 
The fact that many of his best clients came from newspaper ads proved another application of the 80-20 rule...

"80% of his new clients come from 20% of his marketing efforts."

You've seen this rule hold true before in your business when you noticed certain marketing strategies just work better than others.

So here's what he did after we made this VIP list of patients... 

#1. He sent them special "VIP letters" letting them know how much he appreciated them. Most months he included a small gift with the letter. Of course he wanted more patients like these VIP patients, so we put in two referral gift certificates with instructions on how to use them as well. And at Christmas we sent them a huge gift basket letting them know how much they meant to my clients business.

#2. He started implementing a "Referral Stream Letter" so that we could create more VIP patients. This letter went out to every new client who started coming to the business. It welcomed them to the
business, built rapport, and then offered them 2 referral gift certificates. 

Both letters worked like a charm. The Referral Stream Letter alone brought in 80% of the referrals clients sent to the office (80-20 rule at work again?). In fact, he never had to ask for
referrals again... he just let this letter do the work for him.

These two letters became a big part of his internal marketing plan in the business.

Now I want to give them to you.
 
If you want a copy of the Referral Stream Letter and the VIP Letter you can have them... EMAIL US FOR A FREE COPY of these simple tools that we use with our clients, that they use in their business, send me an email on  david@abcbusinessimprovement.com.au

 P.S. Another application of the 80-20 rule...80% of the money being spent in your industry is being made by 20% of the profession. Are you in that 20%? 

Make sure that you are one of them.

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