Lead generating strategies that work !

Each strategy has had excellent results for a particular type of business. Your  challenge( and I can help you ) is to identify which strategies would work best for your business, in your industry, at your stage of the business growth cycle.

Lead Generating Strategy topics

1. Newspaper advertising – Local, West Australian or Sunday Times
2. Internet, web, social media marketing – Google/Facebook/Twitter advertising
3. Directory advertising
4. Yellow pages hard copy or web format
5. Television advertising
6. Industry journals
7. Industry newsletters hard copy and email format
8. Magazine Advertising
9. School newsletters
10. Newspaper, magazine and newsletter inserts
11. Radio Advertising
12. Letter box flyer drops
13. Press releases
14. Public relations strategies, sponsorship and promotions
15. Flyer handouts in busy floor traffic locations
16. Catalogues
17. Brochures
18. White pages
19. Business networking via associations, local business, trade etc…
20. Barter trade exchanges or groups
21. Buy and market to specific data bases of your target customers
22. Direct mail
23. You Invoice out / have others, invoice out, additional offers to your customers and theirs
24. Tender providers or lists, networks and regular sources of tender opportunities (hard copies and web based)
25. Fax prospects
26. Billboards, bus stops, bin, vending machine; poster advertising
27. Shopping dockets
28. Taxi backs
29. Cinema advertising
30. Sponsorships
31. Post card advertising
32. Building signage
33. Car signage
34. Is store, side walk signage
35. Window displays
36. Passing trade
37. Point of sale display of product or advertising
38. Shopping centre promotions
39. Industry newsletters
40. Stickers, pens, fridge magnets
41. Branded promotional gifts
42. Competitions
43. Surveys
44. Blimps, balloons, sky writing
45. Party plans
46. Trade expos
47. Fundraising campaigns
48. Telemarketing
49. Retrain your sales team or get better at selling yourself
50. Business cards
51. Name badges, uniforms
52. Create strategic alliances with businesses that complement your goods or services
53. Introduce a referral system
54. Conduct valued seminars or events
55. Replicate what you are doing in your immediate patch and do it all over Perth, WA, Nationally or Globally.
56. Continually talk to your target market and ask them what they want
57. The list of lead generating activities is only limited by your imagination, knowledge or budget.

As you can see the list is extensive, but certainly not exhausted. The trick is to focus on the lead generating strategies that will deliver you’re the highest “return on your investment”, be that time, money, resources or all of the above.

If you would like more detailed information on one or more of these topics or activities, we are  more than happy to assist you further…

Please review the many services available for you to engage at ABC Business Improvement or just call me.

 ABC Business Improvement, simple as ABC !

Testimonials

“I had my best month ever in business, February, that was until March… now February is my second best month”                                                                                               

Jerry Hooper – Oz Visa

“I increased my net profit by 400 % in the month of February ”                              

 Graham Wright – InkMate

“Through ABC’s simple marketing techniques, I have generated an additional $170,000 in sales and more importantly, I can also set my growth for 2011 at 50%. This is the most exciting thing I have done in years!”                            

 John Rompotis – Denture Professionals

“David was able to show me how to take my business from netting just $2000 per month, to generating a net profit of over $ 500 k, pa.”       

 Trevor Harwood – Cash Converters

“Through innovative marketing techniques, David showed me how to increase my sales by  30 %, my net profit by 40 %, systemize my business to allow me to take holidays as often  as I like… I have been able to set the business up as a saleable ongoing concern, without David’s mentoring, this would not have been possible

Peter Holton – Supreme Coffee

“ABC Business Improvement have shown me how to market some of the most effective and efficient ways possible. I was able to fill my restaurant, on the quietest night of the week, 2 ½ times over, from just 1 letter box drop...talk about getting a return on my marketing investment.

Steve Rustini – Hans Café Joondalup and Whitfords

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